Eye Tracking & Biometric Techniques are a valuable addition to an integrated insight program. We design studies that integrate traditional interview and survey methods with biometric technology, to provide relatively non-intrusive and non-verbal based consumer insights.

Central Location / Fixed Eye Tracking or Mobile Glasses
In Store / On Location with Mobile Glasses
Mobile Eye Tracking at Virtual Shopper Facility
Facial Expression Analysis to Understand Emotional Reactions

Applications

Shopper Insights
In-store and Online Shopping
Package Design and Optimization
Design and Evaluation of Print and Interactive POS Material
Website Evaluation and Optimization
Eye Tracking & Biometrics as a valuable adjunct to Qualitative Consumer Insights

We provide a proven insights approach using a virtual shopper lab located in Cincinnati OH. This allows FMCG retailers, product manufacturers, and clients in other categories to conduct virtual research using state-of-the-art technology including a full size virtual shelf or shopping environment, interactive capability, and the latest eye tracking equipment in a full service research facility.

Retail Effectiveness is Multidimensional

Eye Tracking + Interactive Behavior + In Depth Interviews

Captures deep insights into shopper behavior in real-world retail environments

Example Study Objectives

Test the effectiveness of signage or other navigational elements in store.
Assess navigation patterns in the store and observe/track shopper experience through task orientated situations such as shopping, purchase, and information gathering, etc.
Research the attentional and communication effectiveness of point of sale materials.
Identify areas of unmet informational needs and make recommendations to successfully meet them.

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