Marketing & Consumer Research

Quantitative & Qualitative Approaches for

• Consumer Attitudes, Perceptions and Decision Making
• Shopper Behaviors (In-store and Online)
• Design / Evaluation of Marketing and Advertising Material
• New Product Development and Concept Testing
• Customer Satisfaction and Insights

Design, Methodology & Analysis

• Segmentation
• Choice Modeling
• Survey Methods
• Product Testing
• Experimental Designs
• Eye Tracking & Biometric Methods

“Research and the search for insights must be integrated into the business decision-making process to be relevant and to attain a return on your insight investment.”